Sunday, March 16, 2008

Sundek Beachwear Ad 2008

Here in the Philippines, summer season is on it's peak. We have blue skies with puffy white clouds and yes the temperature, is hotter. And what's the best way to spend summer? I would say, bumming around the beach just like the men and women in Sundek beachwear campaign ad:


"Sundek troops disembark on the shores guarded by thongs. Making beachwear history since 1958."


"In the trenches, Sundek soldiers resist under nudist fire. Making beachwear history since 1958."

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Photographer: Riccardo Bagnoli

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