Tuesday, March 25, 2008

Olay Total Effects: Surgical Makers Ad Campaign

Olay Total Effects line of anti-aging products has captured the attention of women all over the world. That's because Total Effects is a system of moisturizers and cleansers that work together to fight multiple signs of aging that concern women.

In their latest campaign ad: “Surgical makers can do prettier things”, they featured three faces of women with drawings and used surgical markers as pencils. It definitely tells us that with Olay, there’s no need for the the ladies to go under the knife!




Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Photographer: Vincent Dixon

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