The "Support AIDS" message of VIVA GLAM VI is becoming more and more powerful. Stacy Ferguson — aka “Fergie” — is joining Dita von Teese, Eve, Missy Elliott, Christina Aguilera and Pamela Anderson as the new spokesperson of MAC. Fergie's face will appear on the new ads (in magazines and stores) this coming May.
Aside from offering high quality makeup in the latest colours and products, MAC uses glamorous endorsement to raise awareness for the MAC Aids fund. A portion of the proceeds from certain beauty items goes toward the VIVA GLAM cause. To date, more than 7.1 million lipglosses and lipsticks have been sold to support the initiative.
Fregie remixed her song "Glamorous" as "Viva Glamorous" for the said campaign and has even designed her own shade of Viva Glam VI Lipglass that will hit shelves in March wherever MAC products are sold.
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